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S.Oliver
The company was founded in 1969 by Bernd Freier (who is also its current billionaire CEO) as a small boutique in Würzburg with only 25 square metres of floor space, named Sir Oliver after the hero of Charles Dickens novel, Oliver Twist. To reflect the spirit of the times, the 'Sir' was added to the name in homage to the London fashion scene and to add international flair to the boutique, as the British capital's most successful gentleman's outfitters also featured a 'Sir' in their names.