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Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973, and based in Sant Feliu de Llobregat, Spain.
Carlos Ortega is the CEO, and owns more than 20% of the company.
In February 2015 Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese group M1 and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 percent), Artá Capital (16.4 percent), L Capital Europe (11.5 percent), and its managers. In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898.